Branding agency OddNotion was approached by Arthur AI - a singular destination for AI model security, monitoring, and management - for help constructing a comprehensive visual identity.
I've had the privilege of art directing and designing the illustrative side of that identity since 2023.
We were challenged to build an illustration style that would tie surreal, dreamlike elements of future tech with the everyday person -- Arthur AI does not simply serve companies, it is an opportunity for any person to feel competent, secure, and excited in this new chapter of AI accessibility.
With a limited creative budget, modularity was important. Most of these designs were built with flexibility of placement in mind, be it on the company blog, in advertising, or as the website splash page. File structures were built to make color changes and moving assets around easy.
I've had the privilege of art directing and designing the illustrative side of that identity since 2023.
We were challenged to build an illustration style that would tie surreal, dreamlike elements of future tech with the everyday person -- Arthur AI does not simply serve companies, it is an opportunity for any person to feel competent, secure, and excited in this new chapter of AI accessibility.
With a limited creative budget, modularity was important. Most of these designs were built with flexibility of placement in mind, be it on the company blog, in advertising, or as the website splash page. File structures were built to make color changes and moving assets around easy.
Scroll for my process, including illustrations in-situ, final line art and rough sketches.
Coloring by Ryan Whiteley.
Art direction, concept and line art by myself.
Big thanks to OddNotion and Eleazar Ruiz.
Coloring by Ryan Whiteley.
Art direction, concept and line art by myself.
Big thanks to OddNotion and Eleazar Ruiz.
In-Situ
Sketch Options
Final Line Art
