Branding agency OddNotion worked with Arthur AI to construct a comprehensive visual identity. I have had the privilege of art directing and designing the illustrative side of their identity during 2023.
We were challenged to build an illustration style that would tie surreal, dreamlike elements of future tech with the everyday person -- Arthur AI does not simply serve companies, it is an opportunity for any person to feel competent, secure, and excited in this new chapter of AI accessibility.
Many of these designs were created with flexibility of placement in mind,
be it on the company blog, in advertising, or as the website splash page.
We were challenged to build an illustration style that would tie surreal, dreamlike elements of future tech with the everyday person -- Arthur AI does not simply serve companies, it is an opportunity for any person to feel competent, secure, and excited in this new chapter of AI accessibility.
Many of these designs were created with flexibility of placement in mind,
be it on the company blog, in advertising, or as the website splash page.
Scroll for rough sketches and finished line art.
Coloring by Ryan Whiteley.
Art direction, concept and line art by myself.
Big thanks to OddNotion and Eleazar Ruiz.
Coloring by Ryan Whiteley.
Art direction, concept and line art by myself.
Big thanks to OddNotion and Eleazar Ruiz.
sketch options
final line art
