I had the privilege of designing with Scholar on Facebook's new feature unveiling: Facebook News.
Very early on it made sense to balance Facebook's well-established, clean brand identity with elements of tactile print media. Using collage was established very early on in the design process to bring a textural authenticity to a modern news platform.
We developed a modular format and file structure for which we could plug in specific and intentional imagery. Each spot feels like its own, but easily fits as part of a cohesive whole.
Scroll down for examples of design's integration into the animation process and styleframe sets from select spots.
Very early on it made sense to balance Facebook's well-established, clean brand identity with elements of tactile print media. Using collage was established very early on in the design process to bring a textural authenticity to a modern news platform.
We developed a modular format and file structure for which we could plug in specific and intentional imagery. Each spot feels like its own, but easily fits as part of a cohesive whole.
Scroll down for examples of design's integration into the animation process and styleframe sets from select spots.
