Uber Go-Get
When Uber came to us with the idea of creating a mixed media spot to open up their company keynote in NYC, we immediately felt like it had Scholar written all over it. From live action to 3D animation, cel to typography, we had the opportunity to showcase what Uber is all about with the full range of our team in one single, delicious, project.

"There's nothing more exciting than starting a project with a blank slate and bringing everyone's skills and points of view to the table. That kind of creative collaboration creates a special sauce we can tailor to a brand’s identity."
Process
"With a limited timeline and a small team, we had to make the most out of every single day and resource. This meant finding creativity not only in the final product but also in all facets of production. From in-house shoots and sourced material to efficient collaboration with Uber and all hands on deck in animation, this one had it all."
Behind the Scenes
Design & Animation: Scholar
Creative Directors: Will Campbell & Cristina Barna
Art Director: Zach Herdman
Executive Producer: Antonio Hardy
Sr Producer: Andrew Rindlaub
Producer: Spencer Moritz
Designers: Sam Bachman, Ana Chang, Kirt Critoph, Irma Hasanic, Zach Herdman, Kenny Kerut, Vin Kim, Jina Kwon, Jee Kim, Dylan Blau, Trish Janovic, Danny Munoz, Grace Poole
2D Animators: Sam Bachman, Ana Chang, Zach Herdman, Kirt Critoph, Trish Janovic, Kenny Kerut, Jee Kim, Danny Munoz
Cel Animators:  Ana Chang, Jee Kim
3D Generalist: Kirt Critoph, Dylan Blau
Compositors: Matt Lavoy

Editorial: Scholar
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley

Telecine: Roving Pictures
Colorist: Matthew Schwab

Mix & Sound Design: Sonic Union
Mix & Sound Designer: Ownen Shearer

Music: Musicbed
Artist & Track Name: Cain Culto, KA-POW